In today’s market, the word pashmina is everywhere — yet true pashmina is rare. At Urdi Patang, we believe it’s important to be honest about what we create, where it comes from, and who makes it. Because behind every pure pashmina piece lies not just luxury, but legacy.
What Pure Pashmina Really Means
Authentic pashmina comes from the fine undercoat of Changthangi goats found in the high-altitude regions of Kashmir. The fibres are incredibly soft, lightweight, and naturally warm — qualities that cannot be replicated by blends or machine-made alternatives.
Pure pashmina is:
- Exceptionally soft without feeling heavy
- Warm yet breathable
- Durable when cared for properly
- Rare and time-intensive to produce
At Urdi Patang, we source and create pashmina with respect for these standards. No shortcuts. No misleading labels.
Craft That Can’t Be Rushed
True pashmina is not made in factories — it is hand-spun, hand-woven, and hand-finished by skilled artisans. Many of these craftsmen and women have inherited their skills through generations, learning the art not from books, but from lived experience.
Each shawl or stole takes days — sometimes weeks — to complete. This time is not inefficiency; it is devotion. The slight variations in weave, texture, and finish are not flaws, but proof of authenticity.
Honouring Kashmiri Artisans
Behind every Urdi Patang pashmina piece are Kashmiri artisans whose livelihoods depend on preserving this craft. We work with respect for their expertise, their time, and their traditions.
By choosing genuine pashmina, you are:
- Supporting heritage craftsmanship
- Helping sustain artisan communities
- Preserving a centuries-old textile tradition
This is fashion with a human story — one that deserves recognition.
Why We Choose Transparency Over Trends
In an age of mass production and blended imitations, it’s easy to blur the lines. We choose clarity instead. We want you to know what you’re wearing, where it comes from, and why it costs what it does.
Luxury, to us, isn’t about excess. It’s about integrity.
Wearing More Than Warmth
When you wrap yourself in pure pashmina, you’re not just wearing a shawl — you’re carrying a piece of Kashmir’s heritage, shaped by skilled hands and preserved through care.
At Urdi Patang, every pashmina piece is a quiet tribute — to authenticity, to artisans, and to craft that refuses to disappear.
Pure pashmina. Honest craft. Enduring legacy.
