In a world that’s constantly rushing forward, there’s something deeply comforting about slowing down — about fabrics that carry stories, silhouettes that feel familiar, and designs that connect us to our roots. Urdi Patang was born from this very idea: to celebrate tradition while letting it soar freely into the present.
More Than Fashion — A Feeling
At Urdi Patang, we don’t just create garments; we create experiences. Each shawl, dupatta, jacket, and dress is designed to make you feel grounded yet graceful — wrapped in warmth, culture, and quiet confidence.
Our designs are inspired by the rhythm of everyday life: the softness of winter mornings, the elegance of festive evenings, and the comfort of clothing that feels like it belongs to you. Whether you’re dressing for a celebration or a simple day out, Urdi Patang pieces are meant to move with you, not weigh you down.
Crafted with Care, Chosen with Purpose
We work with fabrics that are known for their beauty and longevity — pashmina, cashmere, wool, silk, bamboo blends, and more. These materials are not just luxurious; they’re thoughtful choices. Breathable, durable, and timeless, they ensure that every piece you own remains relevant season after season.
Our craftsmanship honors traditional techniques while embracing modern aesthetics. Clean lines meet heritage patterns. Subtle details meet bold textures. The result? Clothing that feels both classic and contemporary.
For the Modern Woman Who Values Her Roots
Urdi Patang is for women who don’t believe in choosing between tradition and individuality. For those who love handwoven warmth but also crave modern silhouettes. For women who dress with intention — not to follow trends, but to express themselves.
From elegant shawls and flowing dupattas to structured jackets and versatile dresses, our collections are designed to blend effortlessly into your wardrobe while standing out in their own quiet way.
Sustainability in Spirit
We believe fashion should be kind — to the wearer, the maker, and the planet. That’s why our approach focuses on quality over quantity, mindful sourcing, and designs that last beyond a single season. When you invest in Urdi Patang, you invest in pieces meant to be cherished, not replaced.
Let Your Style Take Flight
A patang (kite) doesn’t lose its connection to the string — it rises because of it. Similarly, Urdi Patang celebrates staying connected to tradition while embracing freedom, movement, and modern expression.
So whether you’re wrapping yourself in a shawl on a cold evening, stepping out in a statement jacket, or gifting someone a piece of warmth and love — you’re not just wearing fashion.
You’re wearing a story.
Welcome to Urdi Patang. Where tradition takes flight.
